Introduction Of Healthcare.gov As A Health Insurance...

The Introduction of HealthCare.gov Introduction HealthCare.gov is a health insurance exchange website operated under the United States federal government under the provisions of the Patient Protection and Affordable Care Act (ACA, often known as Obamacare ), designed to serve the residents of the thirty-six U.S. states that opted not to create their own state exchanges. The exchange facilitates the sale of private health insurance plans to residents of the United States and offers subsidies to those who earn less than four times the federal poverty line. The website also assists those persons who are eligible to sign up for Medicaid, and has a separate marketplace for small businesses. History The federal website HealthCare.gov†¦show more content†¦Additional contractors were hired for security systems, such as Experian for digital identity authentication and Quality Software Services, Inc. (QSSI), a UnitedHealth Group company. According to the GAO, a total of 55 contractors were hired to help build the marketplace. Development Seed started working on the site in March 2013, mainly the home page, over the course of four months until the large contractors stepped in. The firm used Jekyll, a Ruby-based open-source software project that originated at GitHub in 2008 designed to generate static websites. To promote ease of use when publishing content to Jekyll on GitHub, Development Seed created Prose.io, a web-based content editor. Pairing Jekyll and Prose.io enable building simple, flexible, and reliable sites without the overhead of dynamic CMSs. The agency’s work has been commended for using smart underlying technology, a clean responsive design, a developer-friendly API and an open source project. The firm has since removed the HealthCare.gov code from public view on GitHub. After Development Seed created the front end of the health insurance marketplace, they sent their files to CGI Federal, who thenShow MoreRelatedThe Biggest Software Disasters1159 Words   |  5 PagesIntroduction This research paper takes a look at two of the biggest software disasters in the past decade, Healthcare.gov website and the DIA Baggage system. In this paper, I analyze the different engineering approaches that were used, assess the success or failure of each to draw conclusions regarding â€Å"best† practices. Healthcare.gov The Affordable Care Act also known as ObamaCare was signed into law by President Barack Obama on March 23, 2010 to overhaul the US healthcare system. HealthCare.govRead MoreThe Importance Of A Conversation On The United States Government And Its Risk Management Involvement1659 Words   |  7 PagesIntroduction More software projects have gone awry for lack of calendar time than for all other causes combined (Brooks, 1995). Why is this cause of disaster so common? Statistics show that schedule delays occur in about 70% of software projects, cost overruns are above 90%, and the time scheduled for large-scale development projects is exceeded by an average of between 20% and 50%. Lastly, the larger the project, the more likely it is that its budget will exceed what was originally planned (JunguangRead MoreBest Practices For Software Engineers1241 Words   |  5 PagesBest Practices for Software Engineers: An Analysis and Assessment of the Healthcare.gov and DIA Baggage System Projects (Draft) I. INTRODUCTION â€Å"Software engineering is the establishment and use of sound engineering principles in order to economically obtain software that is reliable and works efficiently on real machines.†[1]It’s an important discipline that came to light back in the 1960s when many projects regarding software systems’ design and implementation turned out to be disastrous due toRead MoreMedical Insurance and Medicaid 1568 Words   |  6 PagesMedicaid is a social health care program that covers nearly 60 million Americans, including children, pregnant women, seniors, parents and individuals suffering with disabilities. Medicaid is the biggest source of funding for health related services and medical needs for the people with low income in the United States. This program is funded jointly by the state and federal level governments, but it is the state’s responsibility to manage this program. The Medicaid program is not a required programRead MoreThe Patient Protection And Affordable Care Act ( Ppaca ) : Blazing A Trail For Healthier Americans Essay1299 Words   |  6 PagesFOR HEALTHIER AMERICANS Title: The Patient Protection and Affordable Care Act (PPACA): Blazing a Trail for Healthier Americans Introduction In the first quarter of 2016 the Patient Protection and Affordable Care Act (PPACA) legislation has lead to 20 million Americans gaining healthcare coverage, and a record low uninsured rate of 8.6 percent (U. S. Department of Health Human Services [DHHS], 2016). Yet the verdict is out on whether the PPACA has been an improvement or a liability holding backRead MoreThe Patient Protection And Affordable Care Act2043 Words   |  9 PagesIntroduction The Patient Protection and Affordable Care Act (PPACA) has been one of the most controversial laws in the history of The United States. One of the key components of the law is the creation of health insurance exchanges. The states had the option to establish a state managed exchange, partner with the federal government, or let the federal government establish the exchange for them. Several states have opted to let the federal government establish the exchange for them. As of May 28

John Wilkes Booth and his fellow conspirators planned to...

John Wilkes Booth and his fellow conspirators planned to kidnap Abraham Lincoln on March 20, 1865, but on that day the president did not arrive at the location they thought he would. Once Booth figured out that Lincoln was going to Ford’s Theater he and his conspirators planned to assassinate Abraham Lincoln, Andrew Johnson, and William H. Seward (â€Å"Abraham†/history.com). Abraham Lincoln was the first president to be assassinated. As the president could not escape the southern sympathizers the nation was lead through its darkest hour when our 16th president Abraham Lincoln was assassinated. At 10:15 Booth slipped into the box and fired his .44 caliber single-shot derringer into the back of Lincolns head (â€Å"Abraham†/history.com). Booth†¦show more content†¦He grew up in Springfield, Illinois. Tens of thousands of people stood by the train tracks to pay their respect the the fallen president (â€Å"Abraham†/history.com). Lincoln and his son , Willie, who died in the White House of typhoid fever in 1862, were interred on May 4, 1865, at Oak Ridge Cemetery (â€Å"Abraham†/history.com). Booth fled south to Maryland (â€Å"Abraham†/history.com). Union soldiers were on Booths trail immediately (â€Å"Abraham†/history.com). David Herold was one of Booths conspirators and went south with him. Booth stopped at Samuel Mudds house to get his leg treated by this doctor (â€Å"Abraham†/history.com). The doctor was sent to prison for life since he treated Booths leg. Before booth and Herold could get across the river, unions soldiers caught them (â€Å"Abraham†/history.com). The soldiers set the barn on fire that Booth was in hoping he would come out. Instead the soldiers shot him after Herold came out and surrendered (â€Å"Abraham†/history.com). Hours after Booth was shot he looked at his hands and said â€Å"Useless, useless† and died (â€Å"Abraham†/history.com). Booth con spirators were hung for their crimes (â€Å"Abraham†/history.com). As the president could not escape the southern sympathizers the nation was lead through its darkest hour when our 16th president Abraham Lincoln was assassinated. President Lincoln was the first president to be assassinated. The entire nation mourned at the newsShow MoreRelatedThe Assassination of Abraham Lincoln Essay1646 Words   |  7 Pagescare for him who shall borne the battle, and for his widow, and his orphaned child-to do all which may be achieved and cherished a just and a lasting peace among ourselves, and with all other nations†-Abraham Lincoln, Second Inaugural Address (Great Documents of America 19). Abraham Lincoln was the sixteenth president of the United States and perhaps one of the most hated presidents that ever served, this hatred for president Lincoln came from his options and actions regarding the nation’s conflictRead MoreThe Most Controversial American Presidents9333 Words   |  38 PagesContents Argument 2 Chapter I. George Washington 4 I.1 Early life 4 I.2 Presidency 5 I.3 Retirement and death 6 Chapter II. Abraham Lincoln 7 II.1 Early life and education 7 II.2 Presidency and the Civil War 8 II.3 Assassination 13 Chapter III. J. F. Kennedy 15 III.1 Early life and education 15 III.2 Presidency 17 III.3 Assassination 19 Chapter IV. Richard Nixon 21 IV.1 Early life and education 21 IV.2 Presidency 22 IV.3 Death and funeral 23 Chapter V. Theodore Roosevelt 24 V.1

Chronic Obstructive Pulmonary Disease Patients

Question: Discuss about the Chronic Obstructive Pulmonary Disease Patients. Answer: Outline services for implementation COPD patients need to breath in fresh air. The elderly people who have COPD needs more care, as their mobility reduces. According to Voelker (2015), COPD is increasing lung disease of refractory asthma, chronic bronchitis and breathlessness. COPD develops when the patient avoid the symptoms of such diseases. An elderly person of 89 years old age with COPD may use the following services: The service user needs to use inhaler. Inhaler helps a patient to provide medication directly to the breathing system. The health and social care provider needs to teach the family members of the patient about the use of inhaler if the patient is unable to use it (Saxena and Khan, 2016). There are various kinds of inhalers. Short-acting bronchodilator inhaler- most of the service users recommends to use this type of inhaler for primary treatment. Long-acting bronchodilator inhalers- this inhaler is used when a patient suffers from long term COPD. Elderly people with COPD may use this inhaler to get relief. Steroid inhalers: the service user can use steroid inhaler to decrease the inflammation of airways. Medication Service providers can suggest medication to the elderly people if they have problem in using inhalers. However, medication may have some side effects like headache, insomnia, palpitation and fever. As per Henry, Man and Fung, (2013), Service provider can suggest theophylline tablet to relax and open the airways. The patient needs regular blood test for checking the blood medication level. Beneficiary of the outline services Use of inhalers helps to widen the airways system and provide air directly into the lung. Inhaled steroid reduces the oscillation of asthma attacks. Inhaler helps to decrease the beta-agonist bronchodilator uses. Moreover, inhalers improve the function of lungs. It helps to decrease the risk of life threats and visit of hospitals. Systemic steroids help in the treatment of episodic COPD (Rinne et al. 2015). Medication can decrease the problem. It will not only open the airways but also helps to relax the airways and lungs. Medication may be effective e for the allergic asthma also. Medication can be given by injection also. The steroid is injected directly into the blood to control and prevent the allergic agent causing COPD. However, medication can increase the heart rate slightly and rashes may appear on skin surface. The care provider should be careful during injecting the steroid to an elderly patient (Ajmera, Shen, and Sambamoorthi, 2016). Care plan outline for Mrs. Liptons problems As Mrs. Lipton is 90 years old independent lady. She has many health issues like hypertension, myocardial infarction, type 2 diabetes mellitus and pmh. The service user should be more careful during her medication planning. According to Martin et al. (2016), before making a care plan, the service provider needs to inspect the reason of falling and the type of falling. The care provider must examine Mrs. Lipton as she may get serious injuries like break of bones or muscle injury (Potter et al. 2016). The service provider needs to know her medical history and medication process. The provided should contain less amount of calorie, fat and salt. The service provider should check the blood pressure and blood sugar of Mrs. Lipton on daily basis. As she has fallen in garden, she must be injured. The care provider must be careful during her medication as she may develop some serious health issues due to the medication. All the medication, she has to take due to her previous health issues sho uld be provided to her time to time. Care provider should help Mrs. Lipton to use bathroom, dress up and other necessary works. Mrs. Lipton should be observed closely. Care provider needs to be polite and understand her emotional and mental condition. Care provider may consult to a dietitian and psychologist to plan a safe diet for her. The diet chart provided by the dietitian must be followed quickly. In view of Martin et al. (2016), the diet chart must avoid the foods with much calorie, fat and salt. The diet also should avoid allergic substance; otherwise the injury would take time to get hilled. The diet may contain good quantity and quality of protein and complex carbohydrate. With the treatment of injury, her other health issues also should get same priority. The increase of body tissue sensitivity may help her to recover soon. However, medication of type 2 diabetes mellitus helps to develop the body tissue sensitivity (Fox et al. 2013). Importance of early discharge planning and the consideration of issues Mrs. Lipton needs to be discharged early. She is 90 years old and lives independently. She may feel uneasy in the ward as she is habituated to live alone. She may be anxious and the result may be harmful. It can increase her blood glucose and blood pressure level. She may refuse to take medication from the service provider. Delay of taking medication has can be dreadful. The chance of mortality rate increases and morbidity rate decrease (Voelker, 2015). The early discharge planning can improve the outcomes of system level. It can be done after inspecting the index hospital or nursing home discharge. As stated by (Saxena and Khan, 2016), the care provider can apply the findings for the better treatment and plan an early discharge planning. However, the early discharge planning may create problems. The patient may have to get admitted again in the hospital. Early discharge planning may goal to promote care transition back to the society. The care giver should make an early discharge planning after his satisfaction. The care giver must help the patient to return to her normal independent life (Fox et al. 2013). The care giver must assure Mrs. Lipton that she may not have to admit again in the hospital for her injury. Early discharge planning may change the mortality and morbidity rate of patient. The early discharge plan generally depends on two factors, Medicare prospective payment system and increase of managed care (Henry, Man and F ung, 2013). However, the post injury care is also necessary for a patient. If the care giver plans an early discharge plan without satisfaction, it may harm the patient in future. References Ajmera, M., Shen, C. and Sambamoorthi, U., (2016). Concomitant Medication Use and New-Onset Diabetes Among Medicaid Beneficiaries with Chronic Obstructive Pulmonary Disease.Population Health Management. Link https://online.liebertpub.com/doi/pdf/10.1089/pop.2016.0047 Fox, M.T., Persaud, M., Maimets, I., Brooks, D., OBrien, K. and Tregunno, D., (2013). Effectiveness of early discharge planning in acutely ill or injured hospitalized older adults: a systematic review and meta-analysis.BMC geriatrics,13(1), p.1. Link https://download.springer.com/static/pdf/776/art%253A10.1186%252F1471-2318-13-70.pdf?originUrl=http%3A%2F%2Fbmcgeriatr.biomedcentral.com%2Farticle%2F10.1186%2F1471-2318-13-70token2=exp=1480679726~acl=%2Fstatic%2Fpdf%2F776%2Fart%25253A10.1186%25252F1471-2318-13-70.pdf*~hmac=212f6232073c11b7802ee13529b4020e8c9ac6670634a0c3edc440cb398dafea Henry, P.C.L., Man, C.S. and Fung, Y.S., (2013). Effectiveness of nurse?led disease management programs on health outcomes and health service utilization in adult patients with chronic obstructive pulmonary disease: A systematic review protocol.JBI Database of Systematic Reviews and Implementation Reports,11(1), pp.307-328. Link file:///C:/Users/user/Downloads/Effectiveness_of_nurse_led_disease_management.8.pdf Martin, R.S., Hayes, B., Gregorevic, K. and Lim, W.K., (2016). The effects of advance care planning interventions on nursing home residents: A systematic review.Journal of the American Medical Directors Association,17(4), pp.284-293. Link https://www.jamda.com/article/S1525-8610(15)00776-8/fulltext Potter, P.A., Perry, A.G., Stockert, P. and Hall, A., (2016).Fundamentals of nursing. London: Elsevier Health Sciences. Link https://content.iospress.com/articles/technology-and-health-care/thc1060 Rinne, S.T., Wong, E.S., Hebert, P.L., Au, D.H., Lindenauer, P.K., Neely, E.L., Sulc, C.A. and Liu, C.F., (2015). Weekend Discharges and Length of Stay Among Veterans Admitted for Chronic Obstructive Pulmonary Disease.Medical care,53(9), pp.753-757. Link https://journals.lww.com/lww medicalcare/Abstract/2015/09000/Weekend_Discharges_and_Length_of_Stay_Among.3.aspx Saxena, M. and Khan, M.S., (2016). A Comparative Study On Inhaler Use Among Bronchial Asthma And COPD Patients.National Journal of Integrated Research in Medicine,7(2), pp.37-40. Link https://www.scopemed.org/fulltextpdf.php?mno=227366 Voelker, H., Albert, R.K., Bailey, W.C., Casaburi, R., Cooper, J.A.D., Curtis, J.L., Dransfield, M.T., Han, M.K., Criner, G.J., Washko, P.G. and McEvoy, C.E., (2015). Cardiac Events And Relationship To Rates Of Acute Exacerbation In COPD.Am J Respir Crit Care Med,191, p.A6368. Link https://www.atsjournals.org/doi/pdf/10.1164/ajrccm-conference.2015.191.1_MeetingAbstracts.A6368

Social Networking in the Business Settings-Samples for Students

Question: Identify the advantages and the disadvantages of the use of social networking in the Business. Answer: Introduction Social media was once considered only a medium of connecting people. It was basically a kids tool and no business can use it to gain profit out of it. Soon these sceptics proved to be wrong and now it is considered as a useful tool for every business in various grounds primarily in their promotion. It is useful in gaining customers valuable insights, increase brand awareness and loyalty, run targeted ads with real time results, generate higher converting leads, provide rich customer experiences, increase website traffic and search ranking, identify competitors activity, share content faster and easily, geo-target content, build customer relationship and many more. As there are advantages, there must be some disadvantages that come along with it. The report will be flowing in a direction to identify these advantages and disadvantages of using social networking in the business organizations (Whiting and Deshpande 2014). A thorough literature review has been carried out in the following . Project objectives and scopes are also identified in the following research proposal. Project Objective To critically analyse the applications of social networking in Business Organizations. To identify the advantages and disadvantages of using social networking in the business. To critically evaluate the promotional activities of business organization through social networking. Project Scope The scope of the projects lies within the history of development of social networking and the point of views of business organizations towards it. The change in the viewpoint and the impact will also be considered. Literature Review Social networking and its use in Businesses Social networking can be represent as a structure in the internet that joins people with common interest. Its sole purpose is to connect people. Facebook, Pinterest, twiter are the msot common social networking sites that are used by people around the world. It has become an integral part of almost every business around the world. It has considerably modified the thinking of the entrepreneurs. It not only contributes in providing information to identify new opportunities, but also helps to in the process of implementation. The social networks help in triggering the enactment of opportunities of the international businesses by bringing modification in the way business organizations see the feasibility and desirable opportunities. The evaluation of opportunities by experienced international businesses inclined to be linked with their strong network ties. The new companies gain benefits from these experienced well-established organization for setting up their business. Marketing and pro motions are the two important grounds where the social networking comes into action for the international organizations. It is considered as the fastest means of getting public attention and recommendations (Nowi?ski and Rialp 2016). Business transformation Social network is playing vital role in changing way of communication, creation, collaboration and consumption. It is one of the important transformative approaches taken by the business organizations in information technology, within and outside the organization. It directly influences in promoting the products and services and transformed the way. Popular social networking sites like facebook, twitter, instagram and many more are used in the process. Business organizations are using these social networking sites not only for promoting their products but also to build customer relationship by allowing them to place their opinion asking their feedback. It helps organizations in their social and economic value creation. They are placing ads with the help of e-business management team that is often found in the social networks that directly links to the business page of the company. It completely reframed the business models of the companies. It has also impact on the CSR policy of the companies (Aral, Dellarocas and Godes 2013). It also has advantages on Customer Relationship Management. CRM is influenced by both social network marketing and customer-centric management, which believed to have interactive effect in formation of firm level capabilities (Trainor et al. 2014). The application of social media helps the organization to implement innovative form of communication and co-create content with the customers. Transformation in the society is currently forcing the business organizations to make their presence in the social network platform. The social network can be integrated in the business organization is several ways depending on the desired benefits and the usage. The relationship-based interaction model with the customers is improving the social value of the organization (Tiago and Verssimo 2014). Advantages Various advantages can be identified of using the social network as a valuable tool for the business organization. The following part of the proposal will be conducting research based on existing literatures that are available in the market. This part of the literature review will be identifying the advantages and a critical analysis will be done based on that. Customer Insight Social networking provides a huge amount of valuable data on the customers that can provide an insight of their likings and dislike which will in turn help the business to focus on the customer satisfaction. These relevant data help to take smarter business decisions. The business that did not include social networking in their business model needs to conduct survey, which needs greater capital investment. Moreover, question of reliability remains in the data acquired from the survey (Roy, Maxwell and Carson 2014). Amazon adopted this advantage and used it for serving their customers in an efficient way. Brand awareness and loyalty Presence in social network will increase the brand recognition as the business will be engaged in a global audience of customers. It provides a greater exposure of the company, which in turn will create a strong customer base. It can also show potential improvement in brand loyalty. Customer satisfaction and brand loyalty are two sides of a coin which cannot be separated from one another. For gaining high brand loyalty, it is important to get the customer insight from the social networking sites. This process brings benefit to the company. It takes more time and money to spread brand awareness to the customers outside social network in the age of technology (Kim, Lim and Brymer 2015). Australia based digital marketing company WME has come a long way since their opening in 2007 with the help of various social networking sites as the promotional platform. Inbound Traffic The number of customers is restricted to the usual customers for the companies who did not make their presence in the social networking sites. Hence, it can be said that, social networking is a gateway for the business to develop the number of customers. It will reduce the difficulties in reaching anyone other than the loyal customers. More the number of profile one make for their business in social media, more the chances are to get customers attention (Leung et al. 2013). Making different pages for different target population will increase the brand awareness among the customers. It will also supplement in increasing conversion rate. The higher conversion comes with increased visibility. Increased interaction like frequent commenting, sharing content, and posting status will in turn increase the visibility of the business which will increase the conversion rate (Nord, Paliszkiewicz and Koohang 2014). Macys is a international clothing store who actively uses the social networking si tes like facebook, instagram in the process. Reduced marketing Cost Potential advantages can be identified in making marketing budget of the business organizations. It is also the most cost-efficient advertising strategy that is available today. It is also gaining importance in destination marketing organizations. The popularity of the strategy is due to the low cost and wide range of accessibility. The businesses can access the global market with ease. Almost everyone in developing and developed countries is accustomed with the social network and uses them in their daily life. Hence, it is a golden opportunity for the companies to promote their products and services (Fan and Gordon 2014). It also cut down the marketing budget of the company. They can access global market with such low price using the social networks. The impact of this on the customers also shows higher potential than other marketing strategies for the same reason. With low investment in marketing, business can utilize their capital in other fields which will gain benefit to the org anization (Hays, Page and Buhalis 2013). Customer Satisfaction The use of social networking sites as an integrated tool of business management has considerably changed the seller and buyer interaction. The use of social media by the salesperson has indicated improvement in information communication behaviour, which simultaneously enhances customer satisfaction and salespersons responsiveness. Customers are enabled to provide opinion about the company on their social networking websites which can supplement in creating value of the company by bringing modification to satisfy customers needs. The salespersons better responses in social network proved to show positive impact in customer satisfaction. It is a promising medium business can use to communicate information to customers. For the purpose, the salesperson needs to enhance their behavioural skills to increase customer satisfaction. Goals with relation to social media need careful assessment from the manager to make proper use of their sales force. Hence, using social networking made it easi er for the company to provide customer satisfaction which out facing major challenges like collecting data on the customers opinion (Agnihotri et al. 2016; Hudson and Thal 2013). Dan Murphys, a Australian liquor company using facebook as a platform to interact with the customers to gain better insight for look after the customer satisfaction issue. Thought Leadership Creating a good profile by making well written and insightful content on the social media can brush up the leadership skills in the particular field. There is no single way of becoming thought leader; it demands work that can be supported by online networking tool. To become an expert in the field, social media is a good medium to establish ones presence (Jeske and Shultz 2016). Disadvantages As there are advantages in using social network in the business strategy, there are disadvantages too. Different approaches are required for making profitable use of the social network, failing of which can also have negative impact on the business. Proper planning is necessary for avoiding these unwanted circumstances. Some of the major disadvantages are identified in this report. Promotion Management via Social Networks Promoting through social networks requires active management of the presence, lack of which can bring no real time benefits. Moreover, mismanagement can also create negative impression of the business to the potential customers, which requires utmost avoidance. Potential risk lies on unwanted or inappropriate behaviour on the social network page (Ngai, Tao and Moon 2015). Moreover, exposure needs to be managed in appropriate manner. The low exposure will fail to establish the brand value to the customers. Likewise, high exposure also has its effect on the social networks. Extra exposure will attract the risks like negative feedback, information leaks or even hacking. These risk factors need to be eliminated with utmost priority (Sharda, Delen and Turban 2013). Burger King is one of the companies whose social networking promotion backfired on them due to their inconvenient tag line. Maintenance effort As the social network needs daily update, it requires daily monitoring on regular basis. Failing in monitoring the pages on a daily basis can potentially reduce the brand value of the organization. One needs to implement additional resources for the above reasons. It will help maintaining the online presence of the business. Hence, it is important for appointing extra force that will again require extra investment in the business (Laroche, Habibi and Richard 2013). On the other hand, it will become easier for the owner to handle the situation much easier. The handler must have experience of marketing and also social network strategy as these are required to maintain and increase the benefits of the business. The manager with low expertise will surely fail in preparing clear marketing strategy based on social networking will in term reduce the benefits of the business (Zeng and Gerritsen 2014). Company like Amazon spends a huge amount of money in maintaining their social network pages for their promotion which consumes a noticeable portion of their profit. They need to decrease their investment in social networking pages to increase their profit margin. Policies and procedures These risk factors regarding the social networking can be managed by preparing policy and following proper procedures carefully beforehand. Claiming something about one business, that is not true or misleading on the social network page can reduce customer base. Business can also be fined judging on the severity of the crime. Misleading information about the competitors or the rank of the business in the market or customer testimonials and fan posts are such things that can make business pay for the crime (Dijkmans, Kerkhof and Beukeboom 2015). EBay is currently facing challenges due to their poor policies in customers feedback channel in their social networking pages. It resulted in a continuous downfall in customers satisfaction of the company. Literature Gap The scholarly works that are available in the internet have focused more on the advantages of using social networks by various businesses. The literatures on the disadvantages or the cons of using social networking as an integral part of the business strategy are comparatively few in number. Moreover, only a few literatures provide insight on the necessary procedure required in earning these advantages and fewer talks about the procedure of overcoming the disadvantages. This is a wide range of vacuum in the research work which can be studied. Nonetheless, there are hardly any study is engaged in the analysing scopes for the small businesses firms in using social network marketing. The procedure and advantages mentioned in the articles are for the big international firms. Hence, it is necessary to conduct a study on the ground level and identify the small businesses that are using social networking for their promotional activity and the advantages they are enjoying out of it. Conclusion Conclusion can be drawn from the above discussion that there are potential advantages of social networking in business organizations. It has various applications in the business, apart from only marketing. Social and economic value can be increased using social networking websites and also the customer value can be hiked. Advantages of using social network are identified from the studies that have been conducted earlier. They are brand awareness and loyalty, customer insights, inbound traffic, business transformation, reduction advertising cost and many more are identified and discussed thoroughly in the report. Different disadvantages are also identified and analysed. Suggestion is also provided in overcoming the cons of using the social networking in business. The final part of the business proposal is the literature gap, where the required areas of study have been identified with valid reasons. Reference List Agnihotri, R., Dingus, R., Hu, M.Y. and Krush, M.T., 2016. Social media: Influencing customer satisfaction in B2B sales.Industrial Marketing Management,53, pp.172-180. Aral, S., Dellarocas, C. and Godes, D., 2013. Introduction to the special issuesocial media and business transformation: a framework for research.Information Systems Research,24(1), pp.3-13. Dijkmans, C., Kerkhof, P. and Beukeboom, C.J., 2015. A stage to engage: Social media use and corporate reputation.Tourism Management,47, pp.58-67. Hays, S., Page, S.J. and Buhalis, D., 2013. Social media as a destination marketing tool: its use by national tourism organisations.Current issues in Tourism,16(3), pp.211-239. Hudson, S. and Thal, K., 2013. The impact of social media on the consumer decision process: Implications for tourism marketing.Journal of Travel Tourism Marketing,30(1-2), pp.156-160. Jeske, D. and Shultz, K.S., 2016. Using social media content for screening in recruitment and selection: pros and cons.Work, employment and society,30(3), pp.535-546. Kim, W.G., Lim, H. and Brymer, R.A., 2015. The effectiveness of managing social media on hotel performance.International Journal of Hospitality Management,44, pp.165-171. Laroche, M., Habibi, M.R. and Richard, M.O., 2013. To be or not to be in social media: How brand loyalty is affected by social media?.International Journal of Information Management,33(1), pp.76-82. https://www.sciencedirect.com/science/article/pii/S0268401212000916%20%C3%8F%E2%80%9E%C3%8E%C2%BF%C3%8F%E2%80%A6%202013 Leung, D., Law, R., Van Hoof, H. and Buhalis, D., 2013. Social media in tourism and hospitality: A literature review.Journal of Travel Tourism Marketing,30(1-2), pp.3-22. Ngai, E.W., Tao, S.S. and Moon, K.K., 2015. Social media research: Theories, constructs, and conceptual frameworks.International Journal of Information Management,35(1), pp.33-44. Nord, J.H., Paliszkiewicz, J. and Koohang, A., 2014. Using social technologies for competitive advantage: Impact on organizations and higher education.Journal of computer information systems,55(1), pp.92-104. https://www.tandfonline.com/doi/abs/10.1080/08874417.2014.11645744 Nowi?ski, W. and Rialp, A., 2016. The impact of social networks on perceptions of international opportunities.Journal of Small Business Management,54(2), pp.445-461. https://onlinelibrary.wiley.com/doi/10.1111/jsbm.12149/full Roy, A., Maxwell, L. and Carson, M., 2014. How is social media being used by small and medium-sized enterprises?.Journal of Business and Behavior Sciences,26(2), p.127. Sharda, R., Delen, D. and Turban, E., 2013.Business Intelligence: A Managerial Perspective on Analytics. Prentice Hall Press. Tiago, M.T.P.M.B. and Verssimo, J.M.C., 2014. Digital marketing and social media: Why bother?.Business Horizons,57(6), pp.703-708. Trainor, K.J., Andzulis, J.M., Rapp, A. and Agnihotri, R., 2014. Social media technology usage and customer relationship performance: A capabilities-based examination of social CRM.Journal of Business Research,67(6), pp.1201-1208. Whiting, A. and Deshpande, A., 2014. Social media marketing: A myth or a necessity.The Journal of Applied Business and Economics,16(5), p.74. Zeng, B. and Gerritsen, R., 2014. What do we know about social media in tourism? A review.Tourism Management Perspectives,10, pp.27-36. Fan, W. and Gordon, M.D., 2014. The power of social media analytics.Communications of the ACM,57(6), pp.74-81.