Ethcis of Stem Cell Research Paper Example | Topics and Well Written Essays - 1750 words

Ethcis of Stem Cell - Research Paper Example Anderson looks at the ethics and religious points of view on the subject. He describes how different religions have different views as to when life begins. Some Hindus for instance take the stance that life begins at 3 months after conception. Other individuals would differentiate between an embryo concieved in a human relationship and this laboratory act of creation. Ideas have altered over time. Thomas Aquinus for instance held the view, put forward earlier by Aristotle, that life began 40 days after conception.. Anderson goes on to point out that there are a number of different ideas involved. First , purely biological life which begins at conception. Secondly animation, i.e the point at which an embryo begins to move independently. Thirdly what he describes as ‘ensoulment’ i.e. the theological point at which an embryo can considered to have a soul. He also discusses such things as value - does an adult invalid have more ‘value’ than a few cells in a pert rie dish? Anderson points out the Roman Catholic Church’s stance which is that government’s have an obligation to protect the vulnerable. Surely this obligation should extend to the severely ill as well as those groups of laboratory bred cells? Duffy, D., ( 2002) Background and Legal Issues Related to Stem Cell Research, Congressional Research Service, Almanac of Policy Issues, Duffy claims that human embryonic stem cells (HESC) from embryos in their earliest stage of development are believed to be capable to transform themselves into differing body cell types than any adult stem cells. Research has therefore centered upon the potential that these cells have for the treatment to treat or mitigate the effects of various diseases as well as generating tissues which could be used to replace faulty cells or even organs. Duffy describes various sources for such cells. These are one week old blastocysts created via in vitrio fertilization; embryos of from 5 to 9 weeks obtained through elective abortion processes; embryos created in vitro purely for research purposes; embryos created by somatic cell nuclear transfer (SCNT) i.e. cloning; and finally adult stem cells such as those from bone marrow ore the umbilical cord.. Because the harvesting of such ‘master ‘cells involves the destruction of human embryos it has met much opposition by those who feel i t is unjustified slaughter of potential human beings. It must however be pointed out that these are embryos bred in a laboratory and which whould never have come into existance otherwise, so this is very different from an abortion done perhaps only for reasons of social convenience. In 2002 , according to Duffy, the American Government announced that, with a number of restrictions, federal funds would be made available for stem cell research, but this would be with established strains.

Drawing on what you have learned about Essay Example for Free

Drawing on what you have learned about Essay Drawing on what you have learned about City Road, outline some of the inequalities on a street that you know. The purpose of this assignment is to outline some of the inequalities on a street that I know, namely Balham High Road, in order to draw comparisons to that on City Road. Balham High Road forms part of the A24 which runs from Clapham to Tooting, south west London. It appears a typical high street serving a local population of 21,000 and provides a variety of retail options, banks and numerous coffee shops. It is well served by public transport with both the Northern Line tube and overground rail into Victoria via Clapham Junction. Balham is served by at least four bus routes providing links to a wide range of destinations. In addition, there is one night bus route that runs through the town centre. The street has witnessed a significant change in recent years with private sector investment assisting in ‘upgrading’ the area. There are an abundance of restaurants and bars which provides evening entertainment in a buzzy atmosphere. Despite the higher than average proportion of affluent residents, there is an unequal division of wealth and this will form part of my discussion, particularly in relation to shopping and housing. I will then move on to discuss the inequalities that exist in the Polish immigrant community. One of the first things that struck me when comparing the subject street to City Road was the inequality relating to the type of shops i.e. the number of branded retailers in comparison to independent traders. ‘The Street’ DVD showed several examples of prosperous independents such as the Sari Shop and Xquisite Africa whereas Balham High Road appears a clone of most other London high streets accommodating the usual suspects – WH Smiths, Boots, Carphone Warehouse along with Waitrose and Sainsbury’s. A few independent shops exist but many have shut down over recent years due to unfair competitive pressure from the multiples and more recently the banks who are adding further pressure by not lending to smaller businesses. Learning Companion 1 asks that we bear in mind a question asked by Simon Bromley, How are inequalities produced? The obvious inequality between the busy, wealthy high street retailers that occupy prime retail space and that of the poorly stocked independents who are being pushed out of the high street is a trend seen across the high streets in the country and came about from 1996 when the town centre first policy redirecting retail developments from out of town back into the town centres emerged. In addition, demand on time means its easier for consumers to buy everything they need in a supermarket, rather than the time consuming exercise of buying meat from the local butcher, potatoes from the market and so on. Another inequality relates to housing. Balham High Road contains a mix of social and private housing. The obvious inequality here is between those that can afford to purchase their own property or rent privately and pay the associated costs (utilities, council tax etc) and those on little or no income who cannot and require subsidised living. Further inequalities exist such as the environment and quality of these dwellings. Damp is much more common in low income homes as is overcrowding which leads to health problems and antisocial behaviour. The private dwellings on Balham High Road tend to be high spec new apartments or large detached buildings and are all well maintained with double glazing, private parking and some with alternative energy solutions. Despite the above, it must be noted that in terms of condition of buildings, the Labour government introduced the Decent Homes Standard in 2000 and this assisted in improving the condition of public housing. This agenda is still active. It could be perceived that the inequality tends towards the private sector who are obliged to pay for the upgrade and maintenance of their properties whilst also incurring taxes etc. The final inequality I noticed is in the Polish community. There are two Polish shops, along with a community centre and a church. The Polish population in Balham has hugely increased since 2006, though Balham has been one of the centres of the community in London since World War II. In order for such a presence to exist, the Polish population here at one time must  have felt isolated and their needs not catered for as did the proprietor of Xquisite Africa. The purpose of this paper was to highlight some of the inequalities on a street I know and compare where possible to that of City Road using the study materials provided. Balham High Road, like City Road was similar in terms of diversity but perhaps not in terms of housing which I hope I have gone some way to expand upon. References Blakely, G., Clarke, J., Raghuram, P., Silva, E., and Taylor, S., (2009) Learning Companion 1, Introducing the social sciences: part one, Milton Keynes, The Open University. ‘The Street’ (2009) Making Social Lives (DVD), Milton Keynes, The Open University. Self Reflection Having not studied in many years, the most difficult part of this assignment was determining how to approach it. I overcame this by watching the DVD and reading the associated material, then I studied my subject street from the vantage point of a coffee shop and wrote down a plan for the structure and content. I struggled most with keeping to the point and providing a focussed piece of writing.

Comparing Two Articles on Architecture :: Article Summary

In the history of architecture there often was a discrepancy between what the architect wants to design and what the client wants to have. In fact, sometimes an architect will do a great design and acquire awards for his design but maybe the client or user have an aversion to it. Stater (2002) and Misra (2002) argue this issue in a distinct way. In the article " it is just not Cricket", Stater (2002) explain the relationships between the architect and clients in different cases and gives two building as examples. The first case that the author shows in this article is the status of the architect who does not talk with any one and has the knowledge and the confidence, while what the client does not like may becomes secondary. Moreover, client has different situations of behavior such as incoherent, unconscious or very probably uninterested (Stater 2002). On the other hand, he said that the job of the architect seems like the doctor's job, for instance of that is when the patient come to the GP's doctor he tell him about his problems and symptoms. As a result the doctor finds the best treatment and solution for his problems. In the same way the client come to the architect and have same strategies. In terms of negative architecture design, the explanation of Stater (2002) can be seen in two examples of buildings which are the Bevin Court and the Media Centre at Lord’s Cricket Ground. Although these buildings have significant designs in terms of moderation and technique, they are not functional and inconvenience for clients. The reason of that the architect did not discuss the design with the client (Stater 2002). Conversely, in the article "Whose House Is It? Exploring User Participation in the Design Process of Residences" Misra (2002) explores that the design process must support the user needs. As well as, the author said that the architecture should be reflected and reinforced by the nature of gender, race and class relations in society. However Misra (2002) discussed four main points in seven projects in India which are the issue of user participation in the design of built environment, the architectural design process in the case of individual project is outlined, and the clients involvement, the patterns of clients-user participation evident and finally some institutional aspects that act systemically to maintain patters of user participation are outlined. In the aspect of the design of the built environment, Misra (2002) states that the behavior setting for individual and groups are the meaning of the built environment.

Classification Essay - Good Books and Great Books -- Classification Es

The Difference Between Good Books and Great Books Reading is fundamental, but some books are more so than others. Surely Daniel Steele is a far cry from William Shakespeare, but what exactly is the difference? Even in the realm of quality literature there are still "good" books and "great" books. The difference between the importance of good and great books is also why it is so important to read great literature: Great books have a scope much larger than good ones. Good and great books differ by nature, not by degree. A good book is not almost a great one; a great book is a totally different creature than a good book. What makes them different is how much they pertain to the human experience. A good book may have one very important meaning, but it is a meaning that only pertains to the time in which it was written. Across the river though, a great book has many meanings. Great books also involve deeper issues, issues that are and always were part of the human experience. A good book only needs to be read once, but to realize all the different meanings of...

Psychological theories Essay

There are several psychological theories that try to experience human behavior. They are mainly divided into six groups each with its focus (Burke, 2008). The behavioral theories look at human behavior based on the idea that it is through conditioning that behavior is acquired. Cognitive theories look at internalized states such as problem solving and motivation. Developmental theories offer thoughts on human development, growth and learning. Humanist theories look at human experiences as part of collective human needs and condition. Personality theories examine patterns of behavior, feelings and thoughts unique to a person. Social psychology theories examine social behavior and social phenomenon. All the theories look at human being and try to explain it (Burke, 2008). The theories offer as well knowledge that can sometimes help modify behavior. Growing up my experiences have led me to prove or disapprove some of these psychological theories. On reflection some theories seem to explain the behaviors that I exhibited. Developmental theory. One of the theories that explain my behavior as a teenager is the social learning theory. The theory proposed by Albert Bandura argues that one of the ways that people learn new behaviors is by observing other peoples behavior (Bandura, 1976). In my case, growing up as a new cheerleader I looked at how other girls behaved at cheerleading tournament to decipher what the proper behavior was in certain situations. By looking at how my teammates remained optimistic and cheered wildly even when our team was down, I imitated their behavior as the right thing to do. Bandura offered concepts to basic social learning. To begin with social learning depends on and begins with observational learning (Bandura, 1976). He identified three models of observational learning; a live model, a verbal instructional model and a symbolic model (Bandura, 1976). In my case, I was modeling my behavior after live models who were my teammates. Social learning also involves mental states. While extrinsic reinforcement plays a big role in learning, intrinsic reinforcement influences behavior. He found that reward received on the inside of a person like satisfaction and pride influences learning and subsequent behavior. In my case, one of the rewards was fitting in with my teammates. The cheerleading squad was very close and if one did not fit in they would be treated as an outsider. So I observed the skills of my team mates especially those who were able to rally everyone. By following in their footsteps, I was soon able to encourage my teammates even when our team was doing poorly. I was happy that soon they would not want to attend any cheering games without me around and nominated me to be head of the cheerleading squad. Looking back, I can see that my behavior was fueled by the internal reward of acceptance and admiration. Bandura also noted that though learning may take place and new information may be gotten, behavioral change may not occur (Bandura, 1976). Some factors affect the process of learning influencing the outcome. Models who inspire interest facilitate learning since learners can give them the necessary attention required for learning. In my case, I had always admired the cheering squad of our school. As a result, I fully dedicated myself to the process of learning how to be like them. Everything that the leader taught us was something I had always wanted to know and I felt lucky to have the leader mentor me. A learner’s ability to retain information gathered affects learning (Bandura, 1976). If information can not be retrieved, it can not be acted upon. One of the factors that affect retention of information is a brain’s condition. A young brain like mine was without defects was able to retain information and retrieve it. Being able to retain the information and retrieve it meant that the learning would be a continuous process (Bandura, 1976). Next in the learning process is reproduction of the observed and retained behavior. In my case I got a lot of opportunity to reproduce the desired behavior. Every time we had a tournament I would practice the behavior I was learning. With lots of practice, I was able to have the same behavior the other cheering squad members had and no one might have known who learnt from whom. Motivation plays the last part of learning (Bandura, 1976). Motivation to learn the desired behavior can be through direct reinforcement of the learner or what the learner observes others receive. In my case, seeing the admiration the cheering squad got even before I joined them motivated me to pursue joining the squad. After joining the squad, I noticed how the cheering squad members got attention and praise. I was therefore motivated to excel in my cheering skills. Personality theory One of the personality theories that can also explain my behavior is the trait personality theory. The trait theory proposes that people’s personalities are made up of diverse inclinations (Burke, 2008). The traits are stable characteristic that make people behave in a certain manner. Several traits when playing together are what make up a personality. Several psychologists have come up with proposals of personality. One of the personality categorization is the Big Five personality which presents five dimensions to the human personality that determines our behavior (Burke, 2008). One of the five dimensions is extraversion referring to an individual’s expressiveness of emotional feelings (Engler, 2008). In my case being emotionally open I was able to express what I wanted from the cheering squad and if I was unhappy I found myself voicing my disapproval. Sometimes the squad would make fun of teams playing against our team. I would always be open about my disapproval and would not participate if I felt that our behavior was closing the line. The second dimension is agreeableness referring to attributes that promote social behaviors (Engler, 2008). Some people are able to be sociable with others and fit in quickly with the cheering squad. Mingling with others would be the highlight of my day and I found that I always picked activities that leaned towards socializing. Whenever a new member joined the squad I would be curious to know about them and I was the one introducing them to the others. The third dimension is conscientiousness referring to traits of organization, impulse control and goal centered behaviors (Engler, 2008). People with these traits behave in ways that are organized. In my case I was praised for my punctuality and seriousness in our training. I found that if I was serious with my goal I had to see it through by giving it the right time and effort. Many trainees dropped out because the training required lots of dedication. For me, school work and my training could be combined by thoroughly planning all the details involved and being aware of what each needed. The fourth dimension is neuroticism referring to people who tend to exhibit anxiety, moodiness and emotional instability (Engler, 2008). Despite being in similar situations with others, these tend to show different reaction. In my case I found my time as a member of the cheering squad to be fun. Though many times things didn’t go the way I wanted them to, to brood over that would rob me of opportunities to have a good time. By being myself, I was therefore able to enjoy my cheering time and I look back at it with happiness. The last dimension is openness (Engler, 2008). People with this trait show a lot of interests, insight and imagination. These people usually have many hobbies and are involved in many activities. In my case being a member of the cheering squad was only part of the many interests I had. I was a member of about five clubs and a leader in three of them. I was happy to be a cheering squad member and enjoyed coming up with new routine moves. I became the youngest cheerleader in the history of my school and we had the most unique routines during competition thanks to my creativity and the invitation I gave to all the members to share their creations. Although the developmental and personality theories do not fully explain all my behaviors during my cheering time in school, they enlighten some of the behaviors and explain why I behaved the way I did. References Albert Bandura. (1976). Social Learning Theory. New jersey: Prentice Hall. Barbara Engler. (2008). Personality Theories. Boston: Wadsworth publishing. Peter, J. Burke(Ed. ). (2006). Contemporary Social theories. Carlifornia: Stanford Sciences.

The eNotes Blog Your Study SessionMenu

Your Study SessionMenu Can you say #finalsweek ? A few tips from our intern on how to tackle finals and hunger simultaneously. Beware: it may put you  in the mood for the Sixth Sense and drippy, crumbly things Good food can make any situation better. Even if you were experiencing the worst possible thing (i.e. traffic on the 405), think about how much happier you would feel with a bag of your favorite chips or a donut by your side. Road rage: managed. In my many years of falling asleep in lectures and movies and on tables in libraries†¦ I’ve come to realize that food has  another  awesome benefit: as long as you’re eating it, you stay awake. You might fall asleep the second you stop eating (me), but while the munching is happening, it’s physically nearly impossible to be sleeping. As I’m sure you can imagine, by this stage of my life, I am a  professional  snacker and I pride myself in it. I know what kind of snacking is appropriate for various situations and what individuals’ snacking choices and preferences say about them. It’s like I’ve got a sixth  sense.  (I see snacks, people.) Now, there’s a good chance you’re an avid reader. Books are your hobby. They’re the soap opera to the 70 year old woman living inside of you. They’re your  thing. I, on the other hand, would love to be an avid reader, but I fall asleep the second I open a book. Unless I’m snacking. So, after much trial and error, I have finally figured out what kinds of foods you should and shouldn’t eat when reading a book. Even if you don’t need food to stay awake, like I do, some of these snacks might just make your reading experience  that  much better. DRUMROLL, please. DO’S! 1. Foods blended together in liquid form and consumed via straw.  Also known as, your average smoothie. These work for many reasons. For one thing, if positioned properly in front of you, you don’t even need hands to consume it. You could just put it on the table and sip away with your book in front of your cup. It’s just you and the straw. Pretty simple. You also get the added benefit of eating like†¦5 things at once. Which is great if you just really get a kick out of multitasking or if you’re trying to get some veggies or fruits all up in your diet regimen. 2. Pretty much any cold liquid consumed via straw.  I’d recommend chocolate milk. The most important part here is the straw, though. They just makes your life easy. Which is one of the reasons you shouldn’t drink hot drinks, because anyone who has ever drunk hot liquid out of a straw knows the roof-of-your-mouth burn is probably one of the worst, and that it’s inevitable.   No matter how many times you try to cool the drink down, no matter how many times you engage your different ‘testing’ tactics pre-consumption, you will almost always burn yourself when drinking hot liquid through a straw. And that’ll just ruin your reading experience, and probably your whole life. Just please don’t do it. 3. Family-sized bags or boxes of snack foods in original flavors.  These are things like cheez-its, goldfish crackers, pop chips, cereal, you know the drill. They are in the snack aisle for a reason, and it’s because they have been perfected for your snacking pleasure. They literally exist because of your munchies. You should be able to stick your hand blindly into these bags/boxes without becoming nervous or surprised by what comes out of it.   If you can’t, you’re not eating the right snack. The goal is to be able to grab a bunch and shove it directly into your mouth without ever having to avert your glance from your novel. Original flavors mean you’ll have the stamina to keep snacking without wearing out your pallet. And family-sized is crucial because there’s nothing more annoying than wanting to read but running out of snacks to read with. Could you imagine? 4. Peanut butter via spoon.  Yes, it can and should go on a spoon. This applies to Trader Joe’s Cookie Butter, almond butter, and Nutella, as well. You get the drill. 5. Cereal with milk.  This might be a little messy, and yes, it might not be ideal for reading because you have to sort of turn your head to face your cereal bowl every now and then†¦but cereal is worth it. Cereal is always worth it. DON’TS! 1. Warm drinks like coffee or tea.  I already discussed the dangers of attempting to drink hot drinks. But there’s more. Unless paired with other foods, or if you’re part of the 5% of the population that is actually still affected by the amount of caffeine in a cup of coffee, these will just make you sleepy. Warm milk, warm water, whatever it is. Parents give little kids these drinks in order to make them fall asleep. And even if they don’t make you sleepy, these are still no-no’s because these things don’t really qualify as foods and therefore they’re inherently just not as enjoyable. Simple as that. You also could potentially and will likely spill on yourself, since you won’t be drinking out of a straw, which will lead to sheer anguish. If you attempt to prevent the spilling of said hot liquid, you’ll just end up having to look away from your novel all the time. That’s not what we want, is it? Goodness, why is it all so complicated? 2. Flavored anything.  How many times have you grabbed a page of a novel and gotten that red hot-cheeto residue all up in there? Or maybe you’re the type who feels the need to lick your fingers after eating something flavored†¦then you’re just going to get your drool all over your novel the next time you page turn. Is that what you want? Is that really what you want? I know these things are delicious, but they’re dangerous. Many of them also require things like water or milk for the washing down of strong flavors. That’s just time wasted, right there. Please, do yourself a favor and avoid the flavor. 3. Small bags of snacks moms put in lunchboxes.  Are you a baby? Tell me, are you a baby? Do you  really  want to read this novel? Because if you DO then you better be in it for the long haul, and the long haul has no room for teeny tiny snack bags. You’re a big kid now. You pack your own lunchbox. 4. Soup.  I mean†¦what are you thinking? That’s just begging for disaster. 5. In general, things that  drip. 6. Things that require two hands to eat.  How do you expect to read with no hands? Are you a magician? If you aren’t which I suspect you aren’t then you should probably you know†¦stop doing that. Reading while devouring a subway sandwich isn’t possible. It just isn’t. At this point you’re just pretending to read while you eat your sandwich, so you might as well just eat your sandwich. 7.  Bags of things with too much variety.  Unless you like all of the items within that variety. For instance, chex mix. Do  you  like those awkward circular pretzels? Bleh. Next. 8.  Foods that are  so  good you can’t help but think about them as you eat.  My god†¦it’s just†¦it’s just so good. 9. Things that crumb.  There are few things as frustrating as getting crumbs stuck in the seam of your novel. Trying to get them out just means you make more and more, progressively smaller crumbs out of the one large one you dropped in the first place. They crumble exponentially until there’s nothing to grab and you’re left feeling sad and defeated. Don’t do that to yourself. It’s masochism. I don’t care how much you love those fancy croissants or slices of toast with jam. It’s just not going to work. 10.  Anything with melted chocolate.  This is the most painful â€Å"don’t.† But we all know†¦chocolate gets everywhere. You eat a cookie that’s fresh out of the oven and somehow five minutes later you have chocolate on your shirt, your fingers, your face- and in this case, your book. No good.   Just no good. Brown smudges on novels just invite inquisitive questions later on. Just try to fight it and stay away. Let the snacking begin!

Lifebuoy- Soap of India Essays

Lifebuoy- Soap of India Essays Lifebuoy- Soap of India Paper Lifebuoy- Soap of India Paper Prepared By – Dhawandeep Singh(331) Neena Sankhyan(325) | NMIMS ? The LifeBuoy Story While brands have managed to upgrade their image and evolve together with their consumers – Lifebuoy is a great example, having moved from a carbolic, sweaty association to desirable health imagery – there has been no example of a brand that has moved to the top of the pole after residing at the bottom. The relaunch of the soap in 2002, 2004 again in 2006 have been turning points in its history. In 2004, Lifebuoy’s product offering was revamped with contemporary packaging and an upmarket look. While that went down well with existing users, new users were still elusive; they continued to perceive the product as a ‘cheap soap for poor people’. That perception had to be changed without alienating the Lifebuoy loyalists. The objective for HUL was to launch a campaign that helped the soap shed its old-fashioned image and gain an entry into two million urban households. A survey by HUL showed that mothers stop kids from indulging in activities that are unhygienic. Further, healthcare brands tend to harp on the fear factor, talking of the ills of dirt. It was decided that Lifebuoy, as health soap, needed to do something radically different. Hence, Lowe(Lifebuoy account holder) took the creative route of a Little Gandhi, a boy who takes the initiative of sweeping his street one day, just to make a difference to society in his own little way. Other boys join him in this social act. Mothers are shown encouraging their children to do so, which is a step away from the regular ‘stay away from germs’ kind of soap advertising. There was a series of TVCs for this new campaign: Little Gandhi ad showing a young boy leading young children to clean the streets; a young girl playing football with the boys to young children helping in a cricket stadium on a rainy day. There was a common thread in all the commercials – toughness shown by young children and women. Campaign Dissection Consumer: Indian Families – Economy class. Major chunk of consumers are in Rural parts of India where Lifebuoy is most popular soap brand. Corporation: Hindustan Unilevers Ltd. Nature of the Company: The largest FMCG company in India with wide range of products, present in India since 1933. The brand Lifebuoy the honest hard working soap, with its distinctive perfume and popular jingle, has carried the message of health across the length and breadth of the country. Vision of the Brand: â€Å"Making a billion Indians feel safe and secure by meeting all their health and hygiene needs†. Gender of the brand: Image of a masculine able bodied young man. The brand strongly symbolized macho-ism, sportiness and was accepted as a champions brand. Its famous jingle of â€Å" Lifebuoy hai jahan, tandarosti hai wahan† with young men playing football in the TVC had an imprint of this image in the minds of the Indian consumers. Competition: Pertaining to the brand Lifebuoy, the other players in the market which are also gaining popularity are: a)Cinthol soap by Godrej which is positioned as a soap for macho men(Hrithik Roshan) b)Dettol known for its antiseptic attributes. c)Medicinal soaps like Medimix which combine properties like â€Å"germ protection† with skincare in a natural way. d)Ayurvedic soap industry with brands like Ayur is increasing its presence in India and abroad. Mission: Lifebuoy brand has been an established brand in soaps category since 1980’s and had a very strong positioning as a â€Å"tough soap for tough men†. The brand stood for germ protection for working men. Lifebuoys brand colors of red and white depicted the association with healthcare and emphasized on personal hygiene platform. But now the brand wanted to increase its hold and positioning from men’s soap to a family soap by carrying the same message of germ protection for tough people forward. In a nutshell, the mission of the company was to take the brand Lifebuoy to the next level – â€Å"The health icon of the nation. Message: The campaign had an emotional message by showing the soap as a germ protective and soap to keep your family in good health. Although by projecting tough character of the child in the advertisement it again wanted to connect with the audiences on an emotional front . The confidence of ‘Lifebuoy mother’ with regard to the safety of her son underscores the long-standing brand benefit when she says â€Å"naha kar gaya hai Koi darr nahin†. This transpired into appeal for the whole family which is tough and daring and always ready to take on newer challenges. â€Å"Little Gandhi Ad† The Little Boy picks up a broom; The boy surveys the messy street before sweeping it clean; The kid enjoys the Lifebuoy bath, washing away sweat and toil. The start of the advertisement with the small boy waking up before everybody shows a common child but who gets up on his own, he knows what to do, He has a mission in his mind, starts for work with putting bandana on his head. Shows a person focused and determined to do the work. All portraying the characteristics of a tough child. And he is a leader also trying to portray the soap more synonymous with leaders. He is being portrayed and compared in qualities to Gandhiji with dandi being replaced by a broom and spectacles of the child very much similar to Gandhiji’s. The atmosphere in which he is standing is very gloomy showcasing his fighting against all odds, comparisons with Gandhi. He starts on his own without waiting for anybody else to join him. And the people are shown getting amused by them and slowly other children start pouring in and setting behind him like people followed in the footsteps of Gandhi. Portraying Lifebuoy as a soap for courageous people who dare to think against all odds, who are the leaders and set new examples for the society. This ad marked a very big repositioning for the ‘Lifebuoy’ brand from earlier being a soap for a tough man to now moving to a germ protective soap for everybody who is tough carrying on the toughness aspect with them. The cleanliness drive being run by the children is shown as synonymous with the freedom fight. All the wordings in the campaign â€Å"Sometimes.. one person.. one thought.. one desire.. can change the world† portrays the Gandhi in the common people and shows if we decide to change the world and start taking small actions everybody will follow us. And in the end the wording says â€Å" The world can be changed by only those who have no fear† and at the same time mother of the Child Gandhi throws lifebuoy showing the ones who use Lifebuoy are tough people and are the ones who change the world as Gandhiji did. Looking further deep, the children are shown cleaning a street. The message put across is that since these children are secure from ailments that are caused by a lack of proper sanitation and hygiene, thanks to the fact that they use Lifebuoy, they are in a position to ensure cleanliness and hygiene for the entire community. Thus, Lifebuoy not only ensures good health and cleanliness for individuals, but healthy and productive communities as well. This concerted effort by the children transforms the dirty neighborhood into a spanking clean area. At the end of the commercial, to express their gratitude, all the parents give their children an open-air bath with Lifebuoy reiterating the concept of ‘Koi Dar Nahi’ implying that a well-protected family has no reason to fear hygiene related illnesses or problems. Another aspect of the campaign was its bilingual nature with English subtitles with a clear intent of reaching a wider audience. Market: Lifebuoy increased its addressable market from only for men’s soap to soap for the children who gets dirty while playing and need protection from germs and also to women. Thus, the target market was extended to the complete family by repositioning itself as a germ protective soap for the family who cares for health and wants protection from germs. Media: The campaign ran on TV, Hoardings. The Lifebuoy was also cobranded with the Hindi movie â€Å"Krrish† which involved printing pictures of Krrishs character on its Lifebuoy packs and also giving away merchandise based on the film. The fit between the two brands was there because on one hand is Lifebuoy brand which is all about protection from germs and Krrishs character is also about protecting the world from enemies. The TVC was supported with on-ground activities, including street plays. To increase awareness, various essay competitions and demonstrations on hygiene (through flip charts) were conducted in 300 schools across 31 cities. There was also a cleanliness drive in 31 cities across India on World Health Day, in which people were encouraged to clean up a landmark in their respective cities. Money: No idea about it.. Measurement: The Little Gandhi campaign gave the agency Lowe, gold in the consumer products category in EFFE 2006 and also the Lifebuoys repositioning campaign is considered as one of the most successful repositioning campaign and since then the brand has been successful in its new branding. This Little Gandhi work and cleanliness drive also found a place in Limca Book of World Records. The clear success parameter was the remarkable increase in the market share of Lifebuoy in the soap industry after the launch of this campaign. *Source: Advancedge May’05

Exercise in Identifying Prepositional Phrases

Exercise in Identifying Prepositional Phrases A prepositional phrase is a group of words made up of a preposition, its object, and any of the objects modifiers. Before attempting this exercise, you may find it helpful to review the study sheet What Are Prepositional Phrases? InstructionsEach of the following movie quotations contains at least one prepositional phrase. Identify the prepositional phrase(s) in each sentence, and then compare your answers with those on page two. Toto, Ive got a feeling were not in Kansas anymore.(The Wizard of Oz, 1939)May these horses bear you to better fortune than their former masters.(The Lord of the Rings: The Two Towers, 2002)Louis, I think this is the beginning of a beautiful friendship.(Casablanca, 1942)It does not do to dwell on dreams, Harry, and forget to live.(Harry Potter and the Sorcerers Stone, 2001)You know, I always thought that I rescued you from the Dragons Keep.(Shrek Forever After, 2010)In this town, the fewer people who know something, the safer the operation.(The Dark Knight, 2008)Son, you got a panty on your head.(Raising Arizona, 1987)Joey, do you like movies about gladiators?(Airplane! 1980)What we do in life echoes in eternity.(Gladiator, 2000)Luca Brasi sleeps with the fishes.(The Godfather, 1972)Tonight most people will be welcomed home by jumping dogs and squealing kids.(Up in the Air, 2009)Mama always said life was like a box of chocolates.(Forrest Gump, 1994)I love the smell of napalm in the m orning!(Apocalypse Now, 1979) In the matter of Harry Potter, the law clearly states that magic may be used before Muggles in life-threatening situations.(Harry Potter and the Order of the Phoenix, 2007)For sixty years the ring lay quiet in Bilbos keeping, prolonging his life, delaying old age.(The Lord of the Rings: The Fellowship of the Ring, 2001)Today, I consider myself the luckiest man on the face of the earth.(The Pride of the Yankees, 1942)On the night Lord Voldemort went to Godrics Hollow to kill Harry, and Lily Potter cast herself between them, the curse rebounded.(Harry Potter and the Deathly Hallows, Part 2, 2011)Winter must be cold for those with no warm memories.(An Affair to Remember, 1957)The man who can wield the power of this sword can summon to him an army more deadly than any that walks this earth.(The Lord of the Rings: The Return of the King, 2003)And though every single human in the stands or in the commentary boxes was at a complete loss for words, the man who in his life had uttered fewer w ords than any of them knew exactly what to say.(Babe, 1995) Answers to the Exercise in Identifying Prepositional Phrases In the following sentences, the prepositional phrases are in bold print. Toto, Ive got a feeling were not in Kansas anymore.(The Wizard of Oz, 1939)May these horses bear you to better fortune than their former masters.(The Lord of the Rings: The Two Towers, 2002)Louis, I think this is the beginning of a beautiful friendship.(Casablanca, 1942)It does not do to dwell on dreams, Harry, and forget to live.(Harry Potter and the Sorcerers Stone, 2001)You know, I always thought that I rescued you from the Dragons Keep.(Shrek Forever After, 2010)In this town, the fewer people who know something, the safer the operation.(The Dark Knight, 2008)Son, you got a panty on your head.(Raising Arizona, 1987)Joey, do you like movies about gladiators?(Airplane! 1980)What we do in life echoes in eternity.(Gladiator, 2000)Luca Brasi sleeps with the fishes.(The Godfather, 1972)Tonight most people will be welcomed home by jumping dogs and squealing kids.(Up in the Air, 2009)Mama always said life was like a box of chocolates.(Forrest Gump, 1994)I love the smell of napalm in the m orning!(Apocalypse Now, 1979) In the matter of Harry Potter, the law clearly states that magic may be used before Muggles in life-threatening situations.(Harry Potter and the Order of the Phoenix, 2007)For sixty years the ring lay quiet in Bilbos keeping, prolonging his life, delaying old age.(The Lord of the Rings: The Fellowship of the Ring, 2001)Today, I consider myself the luckiest man on the face of the earth.(The Pride of the Yankees, 1942)On the night Lord Voldemort went to Godrics Hollow to kill Harry, and Lily Potter cast herself between them, the curse rebounded.(Harry Potter and the Deathly Hallows, Part 2, 2011)Winter must be cold for those with no warm memories.(An Affair to Remember, 1957)The man who can wield the power of this sword can summon to him an army more deadly than any that walks this earth.(The Lord of the Rings: The Return of the King, 2003)And though every single human in the stands or in the commentary boxes was at a complete loss for words, the man who in his life had uttered fewer w ords than any of them knew exactly what to say.(Babe, 1995)

DAIMLER Essay Example | Topics and Well Written Essays - 1000 words

DAIMLER - Essay Example In 2010, Daimler managed to form an alliance with Nissan and Renault (Reed, 2013). Before this alliance, it is important to denote that Daimler and Chrysler had a merger with Chrysler. But because of cultural differences, the merger ended. Under this alliance, Renault and Nissan allowed Daimler to use their channels of distribution, and production units. This is in countries such as Slovenia and Japan. Daimler on the other hand allowed Nissan and Renault to use their 6-4 cylinder technology to produce diesel engines for their productions. In 2012, Nissan allowed Daimler to use its production plans in Tennessee to manufacture their Mercedes brand. This was the first time that Daimler managed to produce vehicles at a North American trade zone. Another deal that occurred this year was the incorporation of Mitsubishi, into an alliance with Nissan-Renault-Daimler. Under this agreement, the companies agreed to share factories and production units for purposes of creating a huge multi-brand international automotive group. The purpose of creating this automotive group is to manage to compete against automotive giants such as Toyota, and Volkswagen. In this agreement, the three companies are to help Mitsubishi to develop electric cars at their North American plants, in exchange of using the distribution channels, and production units of Mitsubishi in Japan, and the emerging markets of Asia (Pearson, 2013). This deal covered mainly, the production of electric cars. Daimler does not only have a strategic alliance with Renault-Nissan, but it also has a alliance with Beijing Automotive company. Beijing Automotive Company (BAIC) is a state owned company in China. For purposes of capturing the Chinese market, and making its brand of Mercedes as a leading brand in China, the company had to form an alliance with BAIC. Most recently, Daimler entered into a deal with BAIC. In this deal, Daimler managed to acquire a 12% stake at BAIC. This was worth 844 million dollars. In return, Daimler was to cede the control of their manufacturing joint venture. BAIC was to increase its stake at this manufacturing joint venture from 50, to 51%. This gave it a controlling stake at this venture. Daimler and BAIC also had a joint sales operations alliance (Tejada, 2013). Under this deal, BAIC was to cede the control of their sales operations to Daimler. Therefore, Daimler was to increase its stake at their sales operations joint venture from 50 to 51%. Under these deals, Daimler is able to tie itself to its Chinese partners, and hence provide stiff competition to BMW. BMW is the leading luxury car brand in China, and Daimler seeks to overturn this. Another alliance is with that of Teslo Automakers Corporation. The company owns a 4.3% stake at Teslo, and it uses their drive train technology, for purposes of producing electric cars. The main reason of entering into an alliance with Teslo is to reduce the market share of BMW as a leading luxury car brand (Welch, 2013). Part Fo ur: The strategies of the company are divided in four main areas, namely (Daimler. 2013); Strengthening of the organization’s core businesses. In order to strengthen its core businesses, Daimler has embarked on improving the quality of its motor vehicles through innovation, and by using new and emerging technologies. These innovations are aimed at expanding the market share of the business, by catering for the needs of its customers, as well as improving the qua

Explain the reasons why left realism emerged Essay - 1

Explain the reasons why left realism emerged - Essay Example eft realism emerged as a reaction to ‘law and order’ politics and to the perceived vacuum in radical left thinking on crime and crime control (Carrabine 79). Ideally, Left realism emanates from a situation that demonstrates the need to focus the social problems in the society. However, many scholars have been questioning the capacity of this theory to address societal problems (HistoryLearningSite 1). In its emergence, the theory of Left realism sought to address the reality of crime for the working class victim and the need to elaborate a socialist alternative to conservative emphases on law and order (Carrabine 79-80). In the mid-1980s, there was a common perception that the efficiency and effectiveness of the police, and criminal justice agencies were performance indicators of maximum crime arrests (Lea 141). However, the Left realism sought to correct this perception by noting that the flow of information about crime from victims and communities to the police, which was a matter of trust, was the key factor that would address crime in the society (Lea 142). This theory achieved this by noting that crime is intra-class and is rampant on poor communities (Lea 142). Indeed, the Left realism aimed at the practical experience of victimization in the poor and working class communities (Lea 142). Notably, the Left realism sought to criticize the views of right-realism that advocated for longer sentences and additional prisons (HistoryLearningSite 1) as the solution to rising crime rates (Lea 142). Indeed, the right-realism was actually not addressing crime in an effective manner and hence the Left realism sought to encourage socialists to address crime in a serious manner (Currie 114-117). During the emergence of the Left realism criminality among the working class was worsening as radical criminologists maintained the social constructionist view of crime and hence the need for the Left realism to curb the problem (Hale et al 86-87). As such, this theory sought

8 Assignment Example | Topics and Well Written Essays - 250 words

8 - Assignment Example It is observable that, the objective functions give the following results: The first objective function gives 8 and the second one gives -8. This is an indication that the two objective functions are not equivalent since they give dissimilar optimal values despite application of similar constraint values (Kathleen, 2001). Overhead costs refer to the circuitous (indirect) production costs. They are costs, which are chargeable to a cost unit by estimated basis. Similarly, overhead cost refers to the total cost of indirect materials, indirect labor and indirect expenses (Joel, 2004). The estimating method enables a share of the circuitous costs to be charged to each cost unit. It is notable that these charges are not identifiable specifically to the final product. For instance, these costs are chargeable on production centers, service cost centers and other non-production cost centers. Mr. Smith is right in calculating the marginal profit. It is evident that, he has used marginal costing (Joel, 2004). One of the principles guiding marginal costing rejects absorption of fixed costs into unit costs. In this case, factory overhead is a fixed expense, which cannot be absorbed to the rate per labor hour as Howie’s accountant suggests (Joel, 2004) However, it is notable that, the Howie’s opinion is applicable in absorption costing where fixed expenses are absorbed into unit costs (Joel,

Serial Killer Research Paper Example | Topics and Well Written Essays - 500 words

Serial Killer - Research Paper Example His brutality can be analyzed from the fact that he labeled the spraying of cyanide on to his prey as the best killing option that he liked. Richard Kuklinski was a criminal who did not feel guilty about his acts. His dark childhood laid an impact on his future killings (Holmes et al 2009; Martin 2006). Richard Kuklinski was born to Anna and Stanley Kuklinski. They belonged to a low income household. His father was an alcoholic and his mother was a Catholic and a strong follower of her religion. He received many beatings at the hands of his father and his mother. The cruelty with which his father used to beat the children can be analyzed from the fact that his beatings resulted in the death of one of Richard’s siblings. Thus, Richard was brought up in a very disturbed household. His childhood was not only darkened by the trauma that he had to suffer at his house, but Richard was also the victim of the bullies of his neighborhood (Shaw 2008). The instillation of violence in his character began at an early age. He used to make the cats of his neighborhood as the victim of his violence. He committed his first murder at the bare age of 14. He killed a boy named Johnny who was bullying him by using a cue stick as his weapon. His first killing raised his spirits and he continued this act of killing anyone who displeased him. He got married to a woman named Barbara at the age of 26 years. He then adapted the criminal path for his livelihood. He first sold pornographic material and later he became a hit man for the Gambino family. He fell in the hands of the police authorities in the year 1986 during a major crackdown operation (Holmes et al 2009; Martin 2006). The differential association theory of crime truly depicts the character of Richard Kuklinski. The differential association theory puts forward the fact that a person is directed towards committing of crime from what he learns and sees. This can be understood as Richard was instilled with

Coal-Fired Power Plants (CFPPs) Research Paper Example | Topics and Well Written Essays - 2500 words

Coal-Fired Power Plants (CFPPs) - Research Paper Example Because of its dedication to fight the global climate change, BNP Paribas created its coal-fired power generation policies last September 20113. Being the 4th European bank† that has issued CSR policy on projects related to coal-fired power plant4, BNP Paribas’ policy objectives is to â€Å"integrate climate change issue in coal-fired power generation sector by taking into account greenhouse gas (GHG) emissions† and â€Å"avoid investing in companies with low environment and social standards†5. BNP Paribas set a minimum efficiency standard of 43% in high-income countries and 38% in low-income countries for its generic greenfield CFPP projects and a maximum emission requirements of not more than 550 CO2/kWh in high-income countries and 660 CO2/kWh in low-income countries for other greenfield CFPP projects6, 7. For brownfield CFPP projects, BNP Paribas require the applicants to comply with â€Å"IFC Environmental, Health and Safety Guidelines for Thermal Pow er Plants† to meet the required level of emission and/or at least 10% increase or improvements from the required level8. CFPPs projects that were not in compliance with BNP Paribas’ policy on coal-fired generating projects were purposely turned down (i.e. projects in Turkey and Vietnam in 2011 and India in 2012)9. As of 2011, BNP Paribas avoided additional 70 MteqCO2 each year10. 2.2 Credit Agricole Credit Agricole Corporate & Investment Bank is Europe’s 4th biggest bank and the world’s 5th biggest bank which aims to serve client’s investment banking needs11. Credit Agricole’s policy on CFPP projects are based on the guidelines set by the Climate Principles initiative, Environment Health and Safety Guidelines, IFC Performance Standards, International Energy Agency (IEA), Intergovernmental Panel on Climate Change (IPCC), Kyoto protocol, United Nations Framework Convention on Climate Change (UNFCCC), and the World Coal Association12. Before gra nting a financial support to CFPP projects, Credit Agricole will analyze a set of its ESG criteria which includes the plant location, quality of coal utilized in generating electricity, compliance with national and international regulatory frameworks, technology used in generating electricity, limit in the emission of pollutants, etc.13, 14. 2.3 Citibank Citibank is a US-based banking corporation. For the past 200 years, Citibank managed to establish a strong connection in more than 1,000 cities and 160 countries around the world15. Back in 2003, Citibank implemented its Environmental and Social Risk Management (ESRM) Policy16. Unlike the other banks and financial institutions, Citibank has been recognized as one of the biggest financiers of CFPP projects worldwide17. Since 2008, Citibank was able to finance almost 150 CFPP projects in US alone18. Even though Citibank plans to sell its shares in the Indonesian coal producer of Adaro Energy, Citibank is very much decided not to remov e or cut down its active participation in the financing process of new CFPP projects19. 2.4 Societe Generale Societe Generale is a French multi-national banking and financial institution that is currently operating for more than 149 years in history20. As part of its environmental sector policy, Societe Generale created its E&S laws and regulations which require all clients to comply with their requirements.

Serial Killer Research Paper Example | Topics and Well Written Essays - 500 words

Serial Killer - Research Paper Example His brutality can be analyzed from the fact that he labeled the spraying of cyanide on to his prey as the best killing option that he liked. Richard Kuklinski was a criminal who did not feel guilty about his acts. His dark childhood laid an impact on his future killings (Holmes et al 2009; Martin 2006). Richard Kuklinski was born to Anna and Stanley Kuklinski. They belonged to a low income household. His father was an alcoholic and his mother was a Catholic and a strong follower of her religion. He received many beatings at the hands of his father and his mother. The cruelty with which his father used to beat the children can be analyzed from the fact that his beatings resulted in the death of one of Richard’s siblings. Thus, Richard was brought up in a very disturbed household. His childhood was not only darkened by the trauma that he had to suffer at his house, but Richard was also the victim of the bullies of his neighborhood (Shaw 2008). The instillation of violence in his character began at an early age. He used to make the cats of his neighborhood as the victim of his violence. He committed his first murder at the bare age of 14. He killed a boy named Johnny who was bullying him by using a cue stick as his weapon. His first killing raised his spirits and he continued this act of killing anyone who displeased him. He got married to a woman named Barbara at the age of 26 years. He then adapted the criminal path for his livelihood. He first sold pornographic material and later he became a hit man for the Gambino family. He fell in the hands of the police authorities in the year 1986 during a major crackdown operation (Holmes et al 2009; Martin 2006). The differential association theory of crime truly depicts the character of Richard Kuklinski. The differential association theory puts forward the fact that a person is directed towards committing of crime from what he learns and sees. This can be understood as Richard was instilled with

Risk assessment Essay Example | Topics and Well Written Essays - 750 words

Risk assessment - Essay Example One of the major man-made disasters in the Northern shore in Staten Island is the ship to ship oil transfer activities at St. George ferry terminal. For instance, on March 23, 2009, more than 3000 gallons of oil spilled into the ocean in the operation (Checker, 2009). Spillage of oil not only endangered the ecosystem in the area but also lives of people as waters and seafood become contaminated, in addition to ruining the beautiful beaches. The operation is a medium level risk that does not occur regularly, but may have serious repercussions. Another man-made hazard in the area is the many factories that operate near residential areas leaving traces of harmful and radioactive elements. For instance, On April 2 2009, the Environmental Protection Agency, EPA announced the discovery of lead levels ten times more than the acceptable limits on a site where the defunct Sedutto’s Ice Cream factory was located (Checker, 2009). This location is a few meters away from residential houses . Moreover, the urgency in the same day announced to have discovered high and alarming levels of lead and arsenic near the Veterans Park. Such materials do pose great danger to the lives of people and may be a serious predisposing factor of terminal diseases such as cancer and other respiratory diseases. The Fresh Kill, one of the largest landfills globally poses medium to high-level risk to the residents of North Shore Staten Island. The site contains all forms of hazardous materials buried to make the landfill. If the water from the landfill flows to the near residential areas the toxic materials might be a high risk. Considering the low-income class of people living next to the landfills, sanitation in these residential areas may not meet the required health standards, which is a high health risk. Moreover, a mix of factories and residential apartments in the Northern shore possess a high risk. Emissions from the factory may

French and Indian War Essay Example for Free

French and Indian War Essay The French and Indian war has altered the relationship between Britain and its American colonies in many ways. The three main ways their relationship had been altered were politically, ideologically and economically. After the French and Indian War the British passed a series of laws and taxes that the colonist didn’t agree with. As a result of these laws and taxes being passed the colonist began to rebel against British rule. This rebellion would eventually lead to the Revolutionary War which would allow Americans to gain independence. Ideology is the combination of ideas that affects goals, actions or expectations. After the French and Indian war American ideology greatly changed. Before and during the war Britain had a lot of support from the American colonies. This is shown through document B as George Washington a typical colonist at the time was willing to support Britain in the war. As the war continued the ideals that the colonist lived by began to change. The colonist started to feel that Britain wasn’t doing enough to help them out. This is seen in document D, where colonist began to feel that they were â€Å"debarred [denied] English liberties† even though they were English citizens. This causes the British to begin to lose the support of the American colonist. Economics is the effects of money on a country. At this point in time the colonies were still under control of British rule and their money went mostly to the British government. During the war Britain went into debt and expected the colonist to repay the debt. Britain would make the colonist pay through taxes like the stamp act. The colonist strongly voiced their opinion on the stamp act even though they remained loyal to the British government, as seen in documents G and H. Although the colonists were against the taxes forced on them the British government continued to find different ways to raise taxes against them, as shown in document F. The French and Indian war was greatly influenced by political involvement. All of the groups involved felt they had rights to North American land. The first of these groups that felt that they should control the land were the Native Americans this is shown through document B as a native chief argued  the natives rights to the land. After the war the British had overwhelming control over North America as shown in document A. Even though the war was over there were still conflicts west of the Appalachian Mountains that led to the proclamation of 1763 which banned the colonist to settle on the land west of the Appalachian Mountains. The colonist did not support this they felt they deserved it after they helped defeat the French and Indians in the French and Indian war. This is shown in document E. During and after the French and Indian war ideological, political and economic views between the colonist and the British would greatly change. This change would eventually cause the colonist to rebel against British laws and taxes. The British would try to take control of the colonist and to make sure the colonist listened Britain passed the intolerable acts. This brought more anger among the colonist and would eventually lead to the revolutionary war only 12 years after the French and Indian war ended.

Science and Technology Business Models: Nanotechnology

Science and Technology Business Models: Nanotechnology Reviewing the business model of nanophase, we can explain that, nanophase business model always uses circuitous merchandise to the customers, for most of its interest .to solve problems the companys make use of the owners knowledge and also thing or substance which is produced .To discover dissatisfying wants set of people work together, cooperate with an imminent customers .Which meet the needs of the favored markets ,internationally and few domestic sales were made through discerning practiced person acting for another in business and an agent who supplies goods .To enhance the size of their interest nanophase also got occupied in systematic investigation of material,machinery,grant license and promoting strategy of formal union or association .Staff members manufactured only those materials in the market which had high equipment and which economically gave tough competition. Nanocrystalline materials also assured to add the most value of giving moral benefit to play proper role to their performance. To the customers request nanocryatalline materials were established by the person who is skilled in the field of engineering. So that they get maximum profit most of the times in most of the cases .The key elements of this model are What is nanotechnology? Nanotechnology is the branch of knowledge involving systematic observation of their knowledge which is combining form of one thousand millionth instrument that measures or records -the world smallest particle of chemical element that can take part in chemical reaction and group of atoms forming smallest fundamental unit of chemical compound. This equipment always assures to change the way of living, the way of striving against disease, the way of producing and the way of traveling through universe. History of nanophase technologies and corporation. In the mid of 1980 they founded the signs of nanophase technology by investigation. RICHARD SIEGEL an international scientists who did the systematic investigation of materials and who elaborated the physical vapor synthesis By making use of (pvs) process ,the task of nanophase was to manufacture the combining form of one thousand millionth structured materials. -Protecting the intellectual property. Nanophase was also booming in protecting its equipment, tools and processes with official document. -Reducing manufacturing costs. To reduce manufacturing cost, Nanophase placed an important research on its machinery for its development on systematic investigation of materials. They were also provided with money by the company to improve making of articles for their financial profit of its production. -Financing operations. Nanophase has financed say about $19,558,069 which private company offered for equity securities. In 1997 public offered 4,000,000 common shares at $8.00 a share to increase $28,837,936 for the development of the company. -Transition and changes in management. In elaborating high technology their executives tried to speed their condition to raise the financial profit. Developing so many projects nanophase had to undergo and did not have enough products and customers also brought into existence a dependable interest stream. -The science of nanotechnology at nanophase. Using metallic cerium, copper, iron etc. nanotechnology is used to manufacture nanocrystalline particles. Marketing strategy used by nanophase is to develop their business with their team work which they used on nanotechnology with new applications to tie up with new customers. This stage of growth in business included different activities such as estimating and accomplishing capable market opportunities. Growth of this long term plan which recognized the lead customers in each market and which successfully made their way into the market .nanophase also formed a technical team by appointing a proper engineer so that they can come out with proper solution. one-third of the staff were expertise in various fields such as material related, including science of elements and their combination, ceramic products, science of properties and interaction of matter and energy, applications of science to design and uses of various machines and building. To find out precisely what kinds of functions are needed to the customers nanophase had applied nanoparticles skill and appointed the best expertise t o understand the needs of the customers and also their problems. The team also formed partnership deed so that they can give proper services to the customers. Once they done with proper services, staff and team members moved to sales department. By selling the products they had also set a target in minds of the customers. To make their business success they tried to make the maximum profit. The companys main motive was firstly to fit its primary business strategy and then to make maximum significant customers .The role of collaborative relationship of marketing strategy with the customers started developing when the staff members started fulfilling all the needs of the customers .Maintaining relationship with the customers helped them in arranging systematic chemistry which helped the people to do things they cant have done in any other way .To cooperate and manage with the customers was too expensive and was also time consuming .Then to some staff members and management of the comp any expected that the expenses would decrease when there is production development of the company. For introducing nanoparticles to the prospective customers, agents started bringing their years of industrial experience and contacts. The experience of the sales agent which were selected by the company were very fast and they also had cost efficient way to increase the sales long term plan of the nanophase. The company always tries to form close relationship with selected agents so that that can speed with their production horizontally and can be applied on certain things. The problems faced while forming this strategy was majorly seen in the year 2001.This year prove very difficult for nanophase .The profit of the company temporarily declined in economic activities. The company also declined in manufacturing sector which resulted badly in companies primary customer base .Because of the capability of nanotechnology revenue continued to remain strong so that it was still very difficul t to animate the revenue of future expected customers who were also going through different profitable challenges and also degenerating their business activity .these were the problems in this strategy. There are many competitors to compete against nanophase. The technology of nanophase is not properly defined and it is also new, so there are many new competitors who can start their business .The competitors who plan their long-term policy in chemical companies and also from the other participants who form their own industry, nanophase can face competition from these competitors. There are five types of industry who can give competition to nanophase. First, there are many chemical companies which are situated in United States, Europe and Asia. This states form their company and they have started manufacturing silica, carbon black and iron oxide nanocrystalline on a very large scale so that they can sell this to maximum customers. They started their manufacturing worldwide so that they can become famous and tie-up their companies name with Bayer AG, Cabot Corporation etc.They also have an ample amount of financial, technical wealth, big investigation, more increasing staffs and huge advertising and mechanized capability. Secondly, there are OEMS who have started making nanocrystalline resources which are manufactured only by their owners and were used only for their products. They are trying to follow with view of overtaking some application that includes biotechnology, petroleum, computing and microelectronics etc. These companies are capable enough to sell nanocrystalline resources which are not useful in their own operations but which are needed for outside customers. Thirdly, these start-up companies are the most important companies which will compete the strategy of nanophase. The companies are Light-year technologies INC, Argonide Corporation, Tal materials INC, Nanomat, Oxonica ltd, Nanopowders industries, Nanopowder enterprises, Nano source technologies these all are private ltd company. They are trying to develop employees in research organization to develop nanotechnology because they were trying to trying to make them official because they were investigated by some scientists and engineers. Fourthly, they have the ability to manufacture nanocrystalline materials in small quantities using one out of two manufacturing process. Finally, Altair nanotechnologies are still upcoming competitor who are planning strategy to compete nanophase. Yes, there is management strength in this company. Nanophase has managed all ups and downs of the company. Nanophase has reviewed the business model. It has very well managed the marketing strategy of the company. This company has also faced the upcoming problems. Company had faced some major problem in 2001.but it was solved till the year 2002-2003.company has also fulfilled all the needs of customers. Many new technologies have also invented by the company .They also processed PVS. Due to which nanoparticles were produced. Due to nanotechnology there is certain development in product markets etc. It has also looked after health and personal products .It has managed in all fields. In technical, sale or manufacturing department. This shows management of nanophase, became strength of this company. REFRENCE/BIBLOGRAPHY- Nanophase case study 6-19, module handbookPG-49, 44, 45, 50,51,52,53. Nanophase Technologies Corporation, 2001 annual report. Nanophase technologies corporation, 2000 annual report; sec from 10-q, May 15, 2002 www.nanophase.com : Nanophase 2001 Annual Report: Sec from 10-k 405, 1997.

Writing Style of Notes to a Native Son Essay -- James Baldwin

Thoughts of a Man Life is a great tapestry of events and emotions that one feels and/or experiences on a daily basis. No day plays out the same way and no two people experience the same things. Certainly one can say that life is jumpy, if not completely unpredictable. In order to explain life or the things that go on in life, one must be able to communicate on not only a narrative level, but also an analytical level. Any great writer must possess the skill to fully and completely portray a feeling or idea. James Baldwin, an African-American writer born in Harlem in 1924, fully possessed this special ability. Baldwin is considered to be one of the best essayists of the twentieth century and wrote during a time of great racial injustice. One of his greatest assets was his uncanny ability to intertwine narrative and analysis throughout the course of his essays. In his famous essay, â€Å"Notes of a Native Son†, or â€Å"Notes† for short, Baldwin shows some of his best w ork in this style of writing. In â€Å"Notes,† Baldwin performs a masterful job of weaving analytical thought into specific events from his life or the public life around him. This style allows the reader to better understand the thoughts of a very intelligent, educated, and opinionated man who lived during a very difficult time in American history. At first glance, â€Å"Notes† may seem to be a simple story about Baldwin’s father and the strained relationships that Baldwin and his siblings had with their father. But at a closer look, the essay serves a deeper purpose than initially expected, which can be seen in an analysis of Baldwin’s writing style. Baldwin uses a writing style that moves from story to analysis in order to paint a very specif... ...eeded the guidance that sometimes only a father can give. This is an interesting idea and this tying up of loose ends is a powerful example of how Baldwin constructed and framed his essays. His style went from a specific example to a general feeling of some deeper meaning than the story or example alone could portray. The transitions from narrative to analysis that he used were logical and flowed well. As a reader, it was difficult to actually pick out the change without carefully reading and analyzing the essay as one reads it. This style, which really is more like a gift, paints a very vivid picture for the reader and places Baldwin among the best essayists of the twentieth century. Works Cited Baldwin, James. â€Å"Notes of a Native Son.† 1955. James Baldwin: Collected Essays. Ed. Toni Morrison. New York, New York, Library of America, 1998. 63-84.

Song Symbolism Essay

The song â€Å"Firework† by: Katy Perry has a lot of symbolism. With her beautiful voice, and to her amazing lyrics, people can really relate to what she is saying. From her lyrics in â€Å"Firework† I was able to pull out three lyrics that I think have the most symbolism. â€Å"Do you ever feel like a plastic bag, drifting through the wind wanting to start again? †, â€Å"Cause baby you’re a firework, come and let your colors burst†, and â€Å"You don’t have to feel like a wasted space, you’re original, cannot be replaced† are the three lyrics that stood out to me the most with the most symbolism.In the song â€Å"Firework† by: Katy Perry, her imagery and similes give the song more depth and emotion. â€Å"Do you ever feel like a plastic bag, drifting through the wind wanting to start again? † is one of the lyrics from her song. In this section of lyrics the plastic bag symbolizes worthlessness, wasteful, or usele ssness. Drifting, symbolizes searching or feeling lost. Wanting to start again symbolizes wanting to start over. These lyrics mean that someone feels worthless and lost and wants to start their life over.But Katy Perry shows through her emotion in her voice that no one is worthless, or wasteful. The thought of fireworks reminds someone of the 4th of July and the dark night sky being lit up with thousands of colors. When Katy Perry sings about fireworks, she thinks of expression. â€Å"Cause baby you’re a firework, come and let your colors burst† is the chorus in the song. The fireworks symbolize personality and emotions. The colors bursting symbolize that a person is not afraid to show who they really are.These lyrics mean that people have their own emotions and personalities and that they should not be afraid to show who they really are. Again, Katy Perry’s lyrics make a person feel important as an individual. â€Å"You don’t have to feel like a wasted space, you’re original, cannot be replaced† is one of the most important lyrics. The wasted space symbolizes nothing or emptiness. Original symbolizes that no one is or ever will be exactly the same. The lyrics mean that a person doesn’t have to feel like they are nothing because there is nobody that is the same as them so they are unique.Katy Perry is an expert when it comes to self expression and individuality. Katy writes her lyrics filled with powerful and inspirational similes, metaphors and of course symbols. She tells an important message through her music. The message is that a person should not feel worthless and even though they are original they are unique and special in their own way. She understands people’s feelings and emotions and writes about them to show people that they are not alone. Katy is an inspirational song writer and icon for many.

Micro Econ

Describe the efficient market hypothesis and give a piece of evidence consistent with this theory. Markets operate efficiently when resources are fully employed and output is produced at lowest possible costs at quantities that correspond to rational consumer behavior. Market efficiency involves both productive and allocative efficiency.Productive efficiency is concerned with quantity of goods and services produced. It is achieved when it is impossible to increase output of one type of product without reducing the output of another product i.e. all resources are fully employed and the economy is operating on its production possibility curve. Allocative efficiency is achieved when the resources are allocated in the right proportions to produce different goods and services to give a product mix that reflects consumers’ preferences. (Grant, 2003)The term ‘efficient’ as used by economists simply means, ‘If price and quantity take anything other than their equili brium values, a transaction that will make at least some people better off without harming others can always be found.’(Frank and Bernanke, 2001)   This is known as Pareto efficiency, named after the Italian economist, Vilfredo Pareto. It is a state whereby there is no way of making one party in a market better off without making the other party worse off. It is achieved when productive and allocative efficiency interacts.An efficient transaction creates an economic surplus. If a product sells below the market equilibrium price, it is not efficient.2. The cleaning service firm Clean All plc increased its workers wages by 4% and it experienced an increase in its profits. How can this have happened?Increasing wages boosts workers’ productivity. Workers are also tempted to work for longer hours which also increase productivity. This results in higher profits and labor turnover is also significantly lowered. Even though wages are higher, the firm may not have significant ly higher labor costs per unit of output.An employer’s reservation price for a worker is the most the employer could pay without suffering a decline in profit. In a perfectly competitive labor market, this price is the value of worker’s marginal product (VMP).A worker’s marginal product is the extra output the firm gets as a result of hiring that worker. Value marginal product is the net contribution the worker makes to the employer’s revenue i.e. result of multiplying the worker’s marginal product by the net price for which each unit of product sells.By reason of the law of diminishing returns, we know that the marginal product of labor, hence VMP, declines in the short run as the quantity of labor rises.The individual employer’s demand curve for labor, in this case Clean All plc may be shown as downward sloping function of wage rate. The supply curve of labor for any particular occupation is upward sloping.3) Does on increase in saving lea d to a higher standard of living? Why? Might a politician prefer not to try to introduce resources increase at the rate of saving?Yes, savings lead to higher standard of living. Savings are that part of current income that is not spent on current needs .Higher rates of saving today leads to faster accumulation of wealth and the wealthier an economic unit is (e.g. household or nation) the higher its standard of living in the future.Savings are mostly employed in financial investments e.g. government bonds or shares of stock in a corporation. These pay returns in form of interest payments, dividends or capital gains High returns are desirable of course   because the higher the return the faster ones savings grow.The rate of return most relevant is savings decision is the real interest rate i.e. the rate at which the real purchasing power of a financial asset increases over time .it is the market nominal interest rate minus the inflation rate. The real interest rate is relevant to sa vers because it is reward for savings. Empirical evidence suggests that higher real interest rates lead to increases in savings (Frank and Benanke, 2001).Politicians tend to benefit e.g. by gaining political mileage when the economy is favorable, thus they tend to exert a strong bias toward expansionary policy. What prevents politicians from implementing the expansionary policies is inflation at least to fear of generating on acceleration inflation. Inflation is a continuous rise in price level measured with price indexes. If money supply rises the price level will also rise. Inflation does not promote a favorable political environment.ReferencesBernanke, B. and Frank, R. (2001): Principles of Economics .New York: McGraw-HillColander, D.C (2001): Economics, New York: McGraw Hill Companies.Eaton, B., Diane F. and Douglas W. (2002): Microeconomics.5th Edition: New York,Prentice HallMankiw, N. (2000): Principles of Microeconomics. London, South-Western PubPrentice Ha Grant, S. J. (2003 ): Stan Lake’s Introduction Economics, 7th Edition. Harlow:Pearson’s Education ltdRuffin, R. and Paul R. (2000): Principles of Microeconomics. New York, AddisonWesley

Comparing and Contrasting Two Versions of Macbeth Essay

The two versions of Macbeth were made in different years. The BBC version was lower budget and set almost as if it is a play being performed on stage. The Polanski version was a big- budget film which is set in real, outdoor locations. However, though each film is very different, they are both adapted from Shakespeare’s play. Sound is very important in a film; sound consists of three elements, these being dialogue, music and effects. In the BBC version of Macbeth, dialogue is the most important of these sound elements; this is because the BBC version is very closely related to Shakespeare’s play. In the BBC version, sound is used to tell everything; there are very few sound effects and very little music. Conversely, in the Polanski version all three elements share important roles. While the BBC version follows Shakespeare’s original script very closely, Polanski makes a number of changes to the script and sequence of events. An example of the original play being adapted is in scene one, in which he chooses to make very long so that he was able to miss our parts later on in the story. Instead of the witches meeting in the first scene, the witches meet and cast a spell using an arm. In the BBC version, this particular reference to a body part does not come until scene three. This is why scene one in the Polanski version is so long. The dialogue in the BBC version is identical to the dialogue that Shakespeare wrote. Though dialogue in the BBC version is the most important feature, there is music. Music is used to build up suspense at the very beginning of the film, this music starts and stops as does the use of thunder as pathetic fallacy. This creates an eerie and unpredictable effect. In the Polanski version, sound is a more subtle element. In scene one, everything is action with quiet sounds and the witches do not speak until two minutes into the scene. On the other hand, the witched begin to speak almost immediately in the BBC version. The mise en scene in both movies is important. A movie can be more realistic than in a staged play. This can be seen clearly in the Polanski version which uses elaborate, individual costumes which look very true to life. This is helped because the Polanski film had a big budget. The setting in the Polanski film was a real landscape and on location. Many props are also used; for example in scene one when the witches push a pram which contains an arm, a dagger and blood. Props add to any movie or play to make it more interesting. In this particular case, however, the props symbolic of what is to happen later in the play- gory murder. In the BBC the mise en scene is much simpler, being set more like a stage version- more dialogue, less scenery. In scene one there is only one setting. This scenery is much simpler and clearly filmed in a studio, it shows the witches situated on a rock in a dark area. The costumes the witches are wearing plain undistinguishing clothe: their black shawls are almost identical making the audience concentrate more on the dialogue, the mise en scene is a bonus, as opposed to in the Polanski version, where the mise en scene plays a more important role. Visuals are very important in both versions of Macbeth. In the BBC version there is only one shot in scene one, which makes it very similar to how it would be performed on stage. However, the difference is that the camera zooms in a the beginning and zooms further in to a close up of the witches’ hands at the end. This same effect could not be achieved in a stage version, In the third scene of the BBC version, there are many shots. This is because the scene is longer and includes more characters: Macbeth, Banquo, the three witches and two messengers. Whereas in scene one there were only three witches. In the Polanski version there are many shots; fifteen in scene one. Each shot is carefully made to portray something. Unlike in a play, a movie effectively tells the viewer exactly what to see at a certain point. One example of an important shot is the third shot in scene one where the shot goes from the three witches digging in the sand to a seagull flying in the sky. This shot may seem random at first but it was specifically chosen to show time passing. It can also symbolise a coming storm- seagulls flying inland means that there is bad weather brewing at sea. This can be connected as a sign of what is going to happen later in the story and what the witches are preparing, a bad spell. The use of lightning and colour is important in both versions. This can be noticed when the lightning in scene one in the BBC version and Polanski version is both red at the beginning. The colour red symbolises blood, a major element in the play and gives an indication to the audience of the bloodshed and murders to come. Colour is also important to portray the time of day. This is shown in the Polanski version at the beginning when it is dawn and the sky turns from red to blue, becoming brighter to show the sun rising. A red sky can also symbolise bad weather, as does the seagull later on. The saying goes: ‘Red sky at night, shepherd’s delight, red sky in the morning, shepherd’s warning.’ I think both versions are excellent stories of Macbeth. The BBC version is more like the original play and focuses on the literary content; the Polanski version contains more action. Both films are helpful in aiding students to understand the content and themes of the play because the BBC version is very similar to the original play- the speech is the same, however, the Polanski version is more cinematic which makes it more exciting and helps students to enjoy the play. I preferred the Polanski version because it is not completely directed on dialogue but also on action and scenery. I found this more interesting and more realistic than in the BBC version.

Advertisement Mock-Up Essay Example | Topics and Well Written Essays - 750 words

Advertisement Mock-Up - Essay Example Her award as the best intern at Martina Company backs up work experience, where she gained all round, multi-level integrated service capabilities. In her role, she aims to target medium level companies and establishments with external sourcing for financial services. With her qualifications, she aims to establish herself as an asset to her company since she is knowledgeable in several fields. These include tax preparation, quarterly taxes, payrolls, financial statements, financial planning, electronic filling of state and federal tax forms, bookkeeping, and accounting. Internal employees for most companies handle these areas, and she would aim to make herself visible as an independent accountant to her clients. Her clients in her internship companies were fulsome in their praise for her services with Crumbs Restaurant praising her strict timetable, and punctual filling of returns. Her work with Riverbed Insurance Company was recognized with their merit award for exemplary employees a s an intern that saw her given added responsibilities. She thrives under deadlines and crash programmes, and should she fulfil your HR criteria she would be a priceless addition to your company. During the design of the advert, some vital factors were considered. It is important to capture the attention of the prospective employer with a headline that is arresting (Marsh & Maria, 2009). Since the advert is competing actively for the employer’s attention, it is important to avoid generic headlines and go for others that are more dynamic. Creating urgency in the headline will make the employer interested in going through your advert. It is also important to keep the tone as engaging and conversational as formally possible. While an advert with proper sentence structure and spelling will be appreciated, it is more important to give the reader increased insight into what kind of person the writer is and what it would be like to meet and converse in person (Marsh & Maria, 2009). W ords that are not necessary in getting across the adverts message could be construed to mean the writer is unimaginative and detached. The advert also needs to be as descriptive as is publicly possible (Marsh & Maria, 2009). While this does not include intimate life details like divorce, it was important to present clear information to enable the prospective reader visualise you. Cliches are a no-go and instead it was important to use vivid adjectives. Dry adverts are not appealing to prospective readers who will have many adverts to go through on top of other duties. It was thus important to infuse the advert with moderate humour. This aids in gaining the readers attention and showing personality. The advert should also especially catch the eye of your prospective reader (Marsh & Maria, 2009). Therefore, before writing this advert, it was important to go through other adverts on the net and get the ones that would compel an answer from the employer. Looking at what the competition is doing gives one the links that could have been missing. During the designing of this advertisement, it was important to sell the client to the market base that she would like to work (Marsh & Maria, 2009). Every potential employee carries his or her value in the market, which can be considered as a Grade point average. Naturally, companies will seek the best employee they can afford. All companies would love a 4/4 GPA employee but not all will possess the same kind of marketing mix. It is possible to make up for the 3.6 by

Personal Finance- Heath insurance Research Paper

Personal Finance- Heath insurance - Research Paper Example It works together with SEHA, the national insurance scheme to ensure proper health services. The insurance being able to cover any hospital is essential in providing the citizens are satisfied with the services they get from hospitals all over the country. The scheme provides a mandatory health insurance for the people. It is key to ensuring the realization of Qatar’s vision 2030 when it comes to providing proper health care for its people (Pallot, 2014). SEHA came into existence when Qatar formulated goals that would ensure good health care for its people and reduce the number of deaths caused by inadequate health care. The health care strategy seems to be working well for the people since its inception in the state of Qatar. The network associated with SEHA includes both private and public health care providers. The people who are eligible to register with the insurance get a list of hospitals and health care providers they can work with for the better health (Seha, 2015). The strategy of working with SEHA has provided excellent efficiency and transparency in the national health care sector. The first stage of the scheme had its implementation in July of 2013. The best feature of the first stage is that it covered the health care of women who are 12 years and above to gynecology, maternal, prenatal and postnatal clinic for their children. Other health problems related to women also receive cover in the first stage implementation of the strategy. The second phase of the study, inaugurated in April 2014 provides comprehensive insurance cover for all the Qatari citizens for all the fundamental health problems (Seha, 2015). Qatar is now at the forefront of the global initiative that calls for a comprehensive health coverage for all the people. The World Health Organization is at the forefront in ensuring all the countries around the world provide national health insurance cover. The insurance cover for the people of Qatar through SEHA has